24 Nov 2025
This week, on November 18, the "Creating Market Offerings" course led by Prof. Jelena Spanjol hosted a special guest lecture. We were delighted to welcome Jordin Schurer from the renowned innovation consultancy HYVE.
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The guest lecture, titled “AI in the Innovation Process: From Problem Space to Prototyping”, delivered practical insights into how AI can reshape the innovation process—exploration, research, ideation, and rapid prototyping. With real-world examples and hands-on guidance, Mr. Schurer showed students how to integrate AI into innovation workflows and new product development, inspiring them to think creatively about future projects. The interactive, practice-oriented session received very positive feedback from our students.
Many thanks to our guest and to everyone who joined this insightful session.